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Channel: the hook: on brands and media » Publishing
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The Future of Magazines

This is an old article, but it’s stuck with me; and now that I’m blogging, why not talk about it? The print publishing industry is struggling, and the magazine industry is no exception. Publishers have...

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NOLA and the Case of the Disappearing Daily

New Orleans is the 51st most populated city in the United States. Maybe I’m a purist, but that fact alone should assure a well-written, well-funded daily newspaper. When The Ann Arbor News made the...

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On Transmedia Storytelling

Transmedia storytelling isn’t a new phenomenon. Movie studios, book publishers, and video game franchises have been taking advantage for quite a few years. The premise is simple: create mechanisms by...

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Keith Ridgway Talks Fiction

An excerpt from “Everything in Writing and Life is Fiction,” The New Yorker: So I try to embrace the fiction of all things. And I mean that—everything is fiction. When you tell yourself the story of...

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Why Cover Art Still Matters – Even in the Digital Age

“In the olden days, a reader might pick up a book because the cover was exciting, intriguing, maybe even beautiful. But in the brave new world of e-books and e-readers, the days when (artists) could...

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It’s All About Platform (Bonus: Every Song of the Summer since 1962)

What so interests me about media and its connection to consumers is its ever-changing nature. To be part of something that is constantly in flux is exciting. And it’s important for those involved in...

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I’m Back! Plus: Netflix Gambles, Wins Big

I know I’ve been a bad blogger lately. On all fronts. But that’s about to change — with Advertising Week Europe all the way live in London, you’re about to hear a lot from me. And while nothing’s...

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Happy Summer! Plus: Technology + Creativity FTW

It’s been a while, so let me update you. Since you last heard from me, I’ve finished up a lot of exciting things and started prepping for the next steps in my life’s journey. I finished up my...

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Advertising Week: Look At Your Fish!

One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as...

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