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Advertising Week: Look At Your Fish!

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One of the most interesting pieces I’ve read as of late has been The Reading Brain in the Digital Age: The Science of Paper versus Screens in Scientific American. The whole idea has been top of mind as of late, as I’ve noticed myself fighting – with myself, mind you – over just how to read.

Does it make a difference? Am I going to go blind at age 53 if I don’t split my time between my laptop or my iPad or my Nook Simple Touch or just plain…old…paper?

Read more after the jump to Advertising Week!



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